The Application of Data Mining Technique to Customer Segmentation and Marketing decision
碩士 === 義守大學 === 工業工程與管理學系碩士班 === 93 === As the rise of “Customer Relationship Management”, the enterprises gradually have turned to the customer-oriented model instead of product-oriented before. Therefore, customer relationship management has already become an important activity in enterprises. Bec...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/89312461081037088931 |