A Study of the image of Higher Education Institutions:Based on the view by Consumers

碩士 === 玄奘大學 === 企業管理學系碩士班 === 93 === In recent years, changes of government policies and the decrease of birthrate have increased competition among higher education markets in Taiwan. Consequently, image-build of universities has become an importance issues. This study surveyed influencing decision-...

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Bibliographic Details
Main Authors: LIAO HSIAO CHUN, 廖曉君
Other Authors: Lo Yen-Hung
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/45998090655394113521