A study on the Relationship between Image of Multiple Bookstores and Consumer Behavior in Taipei
碩士 === 華梵大學 === 工業管理學系碩士班 === 93 === This research is to investigate the relationship between store impression and consumer behavior for some bookstore chain systems in Taipei area. Additionally, it involves the evaluation of importance and satisfaction levels for them. Three largest bookstore chain...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49862068908286335183 |