The Study of Web Sites Content, Usability and Behavior intention for International Tourist Hotel’s Wedding Banquets In Taiwan

碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 93 === In order to satisfy different kinds of consumers, many of the international tourist hotels hire specialists to construct their web sites using this latest marketing medium to promote relevant campaigns. In this study, we used three components to classify the con...

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Bibliographic Details
Main Authors: HSING-HUA CHUNG, 鍾幸樺
Other Authors: Dr.CHI-MEI EMILY WU
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/15324031116749269011