The Study of Consumer’s Attitude of Television Advertising.-Using The Case of Mobile Phone.
碩士 === 輔仁大學 === 應用統計學研究所 === 93 === The purpose of the reseaech is what is the different between different groups on advertising attitude. What is the factor on advertising attitude and brand attitude. By studying we have two conclusions： First：In advertising attitude. The group of impetuous of shop...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45126530222228940260 |