The Purchase Intention of Consumers Influenced by Sales Promotion Programs in Hypermarket
碩士 === 輔仁大學 === 管理學研究所 === 93 === Due to domestic economy weary depression and increasing unemployed rate decrease both consumers’ incomes and purchasing ability, turning consumers into heavy budgeting-concerned status. Each consumer wants the cheapest product with best quality. marketers have to tr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54628169429537520219 |