Research the factors of theme parks, Experiential quality, Experiential Satisfaction, and Loyalty Intentions based on the theory of theatre – taking the Hualian Oceanpark as an example.
碩士 === 輔仁大學 === 管理學研究所 === 93 === In recent years, issues of consumption experience, hedonic consumption, experience economy, and experiential marketing are placed importance on consumer behavior. When goods are no longer attracted and the added value of service is the same to consumers, what is the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16910986239217695685 |