The composite channels design--The inetrnet channel is an example.
碩士 === 輔仁大學 === 管理學研究所 === 95 === The existence of marketing channels can do with the exchange gap efficiency which between buyer and seller, and creat the basic value. In the past the study of channels classify customer as business to business(B2B) and business to consumer(B2C). After internet prev...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42316410116901248385 |