Integrated Marketing Communication in Multi-level Marketing Networks：A Case Study of Avon’s Marketing Campaign
碩士 === 佛光人文社會學院 === 傳播學研究所 === 94 === This study on integrated marketing communication in multi-level marketing network: a case study of Avon, attempts to understand IMC strategy and its implementations of Avon. Avon has established 23 years in Taiwan, and became a multi-level marketing company in 2...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89633876863984042991 |