On Association of Consumer’s Behavior, Risk Awareness and Product Perception-A Case Study of A Large-Scale Life Insurance Enterprise
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 93 === In consumer behavioral study with regard to the consumer purchasing decision-making process, what factors that determine the subscriber’s final subscribing decision and consumer purchasing desire has always been a key area that business marketing wishes to explo...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27800594874583109817 |