The Influence of the Lifestyle and the Involvement on Purchasing Behavior in Art and Craft Products of Cultural and Creative Industries

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 93 === The 21st century will be an era of knowledge-based economy mainly focusing on originality. When facing the tide of “acting locally, thinking globally” developing in cultures of each country, Taiwan realizes the development of Cultural & Creative Industri...

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Bibliographic Details
Main Authors: TSAI,SHU-RU, 蔡淑如
Other Authors: 羅雁紅
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/89663322925303495623