A Study For The Difference And Similarity Between International Well-Known Chain Stores And Taiwan Local Franchise Enterprises

• Main Author: 詹益華
• Other Authors: 鄭華清
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/24532548310878920524

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 93 === The great difference in business management between franchised alliance and conventional business lies in the application of the franchise good will and its know-how to make it an effective enterprise strategy. On the other hand, franchised store uses its consistent service and quality guarantee to attract customers. That is the only way to operate the retail business. Rapid development of franchised stores has been widespread in practically every service industry and that has brought forth worries of the intermingling of good and bad in the system. With the ever-increasing fierce competition in the marketplace, the risk of managing a franchise has likely faced the same predicament. If any franchise system wants to come out ahead in such a highly competitive environment, one must explore how foreign franchise system has operated in order to seek the successful factors for success. Under the influence of international trend of franchised operation, the most prevalent activities in franchise system has been in the retail business, given the economy of Taiwan today. As such, this study is focused on the operation of franchised convenient stores in Taiwan as its main subject, exploring the correlation and difference in management and operation among the franchised systems to be served as conditions for evaluation once the franchised system is to operate overseas. Owing to rapid transmission of information and changes in consuming habit, the trend of competition in the franchised industry in future tends gradually to become competition among the franchised systems. How to come ahead of others in such a competitive environment depends on continuous strengthening of the product positioning, elevation of brand name image, acceleration of innovation and R&D of product, innovative marketing service and uninterrupted efforts and reform by the franchise headquarters. Only in so doing, the franchised business can expect to maintain a steady growth.