A Study For The Difference And Similarity Between International Well-Known Chain Stores And Taiwan Local Franchise Enterprises

碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 93 === The great difference in business management between franchised alliance and conventional business lies in the application of the franchise good will and its know-how to make it an effective enterprise strategy. On the other hand, franchised store uses its con...

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Bibliographic Details
Main Author: 詹益華
Other Authors: 鄭華清
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/24532548310878920524