Brand Management and Brand Handling of Taiwan Enterprises for Children Educational Franchise Business in Mainland China﹘Taking Shanghai Shiu chia hui and Ming re hsing kindergartens for example
碩士 === 大葉大學 === 事業經營研究所碩士在職專班 === 93 === This study is an investigation of the environments in which Taiwan enterprises invest in kindergartens of Mainland China, with a view to suggesting some feasible strategy. For our case study, we have selected Shanghai Shiu chia hui Kindergarten and Ming re hs...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53642906096451437703 |