The Application of Supplier Management andCustomer Relationship Management toTraditional Gold & Jewelry Industry

碩士 === 大葉大學 === 事業經營研究所 === 93 === With the turn of new era, people consumption demand to gold follows the same trend. From the idea that gold bought for preserved value in the past, it has changed into pursuing the fashion gradually. Because consumers’ change in psychological state, proprietors of...

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Bibliographic Details
Main Authors: Chou Chia-Ying, 卓佳穎
Other Authors: David Wang
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/19563669397028285385