The Cost Implication of Advertising Expenditure on Trademarks
碩士 === 朝陽科技大學 === 會計所 === 93 === With the increasing emphasis on brands, trademarks have become intangible assets with economic values. However, a trademark does not possess any value in the beginning until the enterprise makes efforts to promote it. The expenditure caused from the efforts is cons...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/h6knpm |