The Study of Consumer’s Decision Behavior on Bank’s Cash CardApplication-The Case of Central Areas in Taiwan

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 93 === n recent years, consuming finance has become one of the major profit sources of banks. Today, each bank is making every effort to develop innovative financial commodities. Among them, small credit loan, credit card and cash card have become the main products t...

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Bibliographic Details
Main Authors: Yu-Sheng Chan, 詹裕盛
Other Authors: Kuo-Qin Yan
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/uy6kvc