| Summary: | 碩士 === 中原大學 === 企業管理研究所 === 93 === ABSTRACT
The purpose of this research is to investigate the influences of perceived environmental uncertainty (PEU), competition strategy, and product strategy on business performance. The major conception of this research is building on those foundation of “environment-strategy-structure-performance”, then we propose the integrated framework for the influences of perceived environmental uncertainty, competition strategy and product strategy on business performance, After that, we further distinguish whether the degree of perceived environmental uncertainty will cause manufacturer to adopt what kind of competition strategy and different product strategy, that mightinfluence their business performance.
This research use Mobile Phone and Digital Camera Industries as an example, and is based on the principle of the individual case study method, then we choose six established and representative company, DBTEL Incorporated, AIPTEK International, ASUSTeK Computer, BenQ corporation, Premier Image Technology, Compal Communications. After interviewing, we use secondary data analysis and Integrate with individual case. It leads to the following points:
1. There is a significant influence of Consumer Electronics Industry’s perceived environmental uncertainty on business performance.
2. There is a significant influence of Consumer Electronics Industry’s perceived environmental uncertainty on competition strategy.
3. There is no significant influence of Consumer Electronics Industry’s perceived environmental uncertainty on product strategy.
4. There is a significant influence of Consumer Electronics Industry’s competition strategy typology on business performance.
5. There is a significant influence of Consumer Electronics Industry’s product strategy typology on product strategy.
6. The four different type of strategy between competition strategy and product strategy, there are the best business performance on cost leadership horizontal product extend strategy, and there are the worst business performance on differentiation single product focus strategy.
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