Perceived Environmental Uncertainty, Strategic Fit of Competition and Product with Business Performance on Consumer Electronics Industry -Examples for Mobile Phone and Digital Camera Industries

碩士 === 中原大學 === 企業管理研究所 === 93 === ABSTRACT The purpose of this research is to investigate the influences of perceived environmental uncertainty (PEU), competition strategy, and product strategy on business performance. The major conception of this research is building on those foundation of “enviro...

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Bibliographic Details
Main Authors: Yung-hsiang Cheng, 鄭永祥
Other Authors: Horng-Der Leu
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/ez8799