Relationship among International Entry Mode, Strategic Fit of Brand Strategy and Channel Strategy with Performance- Comparison of Taiwanese IT Industry Entry Europe, U.S. and China Market
碩士 === 中原大學 === 企業管理研究所 === 93 === From ten years, global businesses aggressively enter Europe, U.S. and China market due to the blossom of the three economic units. According to MIC survey, many Taiwanese IT products occupy the highest market share in the world, such as notebook 72.4% and motherboa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mgz5x7 |