A Study of Critical Factors That Affect The Brand Value of Chain Restaurants
碩士 === 長榮大學 === 經營管理研究所 === 93 === In 2004, the Department of Commerce, MOEA (Ministry of Economic Affairs), R.O.C. began pushing “The Promotion of Chain and Franchise Valuation System Construction”. The reason for this was to establish the brand value of chain restaurants by first constructing a br...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/75810687279080263300 |