Music Influences on Consumer Emotion and Service Outcomes

• Main Authors: Chang Hua-Ching, 張華卿
• Other Authors: Ching-I Teng
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/07362380726314686270

碩士 === 長庚大學 === 企業管理研究所 === 93 === The influence of music on service outcomes is the unfamiliar subject in Taiwan, this study try to discuss the influences of music on service outcomes and even on consumer emotion. The purposes of this study were as follows: 1.The influence of music preference and music matching degree on consumer emotion. 2.The influence of consumer emotion on consumer recommend、consumer satisfaction、product evaluation and consumer repurchasing. 3.The influence of music preference and music matching degree on consumer recommend、consumer repurchasing and consumer satisfaction. Totally 256 questionnaires are sent out and 247 retrieved, using factor analysis, regression analysis to analyze and verify the data. Verified and analyzed data shows: 1.Music preference and music matching degree has positive influence consumer positive emotion, and the music matching degree has positive influence music preference. 2.Consumer positive emotion has positive influence consumer recommend、consumer satisfaction、product evaluation and consumer repurchasing. 3.Music preference and music matching degree has positive influence consumer recommend 、consumer satisfaction and consumer repurchasing.