Music Influences on Consumer Emotion and Service Outcomes

碩士 === 長庚大學 === 企業管理研究所 === 93 === The influence of music on service outcomes is the unfamiliar subject in Taiwan, this study try to discuss the influences of music on service outcomes and even on consumer emotion. The purposes of this study were as follows: 1.The influence of music preference and m...

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Bibliographic Details
Main Authors: Chang Hua-Ching, 張華卿
Other Authors: Ching-I Teng
Format: Others
Language:zh-TW
Published: 2005
Online Access:http://ndltd.ncl.edu.tw/handle/07362380726314686270