The Pricing Strategy of Co-Creating Unique Value with Customers-An Empirical Study in Restaurant Industry
碩士 === 國立中正大學 === 行銷管理研究所 === 93 === This study will try to combine service recovery strategy with pricing strategy, and develop co-pricing strategy to discuss the effects of it under service failure situation on consumers’ perceived sacrifice and perceived transaction value. It would reduce consume...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/23361108758329118156 |