To investigate the Perspectives on the Popular Cultural Product From both the Creator and the Consumer：An Exploratory Study
碩士 === 國立中正大學 === 行銷管理研究所 === 93 === Abstract This article is an exploratory study aiming to understand the importance and role of popular cultural products from the two perspectives-- the creator and the consumer. The purpose of this article is fourfold. 1. To investigate the perspectives on th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52216291660881106665 |