Relationship of Research and Development Expenditure, Advertising Expenditure and EVA
碩士 === 國立中正大學 === 企業管理所 === 93 === R&D expenditure and advertising expenditure can usually bring the future benefit to enterprises. But extant accounting systems usually regard R&D expenditure and advertising expenditure as expense, thus the true value of enterprises can not be reflected....
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/70843807860658297581 |