An Exploratory Study of Consumer Aesthetic Response to MP3 Player
碩士 === 國立中正大學 === 企業管理所 === 93 === Regarding product design as a process of communication, businesses put design products into market, and through some marketing strategies they can only wait for consumer’s purchase decision. However, they do not know consumer’s response to product aesthetics during...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87411309069975609814 |