The Application of Competing Values Approach on the Relationship among the Organizational Culture，Supervisor Influential Power and New Product Development Performance

• Main Authors: Yang Yi-Chun, 楊易淳
• Other Authors: Ho Yung-Ching
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/38915704310742049498

碩士 === 國立中正大學 === 企業管理研究所 === 93 === The objectives of this study are as follows： 1.To discuss the differences between ideal organization culture and actual organization culture. 2.To discuss the differences between ideal supervisor influential power and actual supervisor influential power. 3.To discuss actual organization culture has correlation with actual supervisor influential power or not. 4.To discuss different actual organization culture has correlation with new product development performance or not. 5.To discuss different actual supervisor influential power has correlation with new product development performance or not. 6.To discuss the combination of actual organization culture and actual supervisor influential power have correlation with new product development performance or not. This study use SPSS10.0 to do reliability and validity analysis、factor analysis、Descriptive Statistics analysis、T test、chi-square test and Spearman correlation，the major findings are as follows： 1.Ideal organization culture and actual organization culture have significant difference. 2.Ideal supervisor influential power and actual supervisor influential power have no significant difference. 3.New product development performance can divided into three factors, they are market condition performance factor、contribution performance factor and profit performance factor. 4.Actual organization culture has correlation with actual supervisor influential power. 5.Actual organization culture has correlation with market condition performance factor、contribution performance factor and profit performance factor. 6.Actual supervisor influential power has correlation with contribution performance factor except market condition performance factor and profit performance factor. Keywords：competing value approach，organization culture，supervisor influential power，new product development performance.