The Effect of Perceived Value、Brand Image and Customer Satisfactionon Consumer Purchasing Decision- An Example of Financial Holding Company in Taipei Area
碩士 === 真理大學 === 管理科學研究所 === 93 === In the continuing economic growing, Taiwan consumer’s consumption financial products are obviously increased. So the successful factor that the brand images and consumers' perceived value are the key to often used for regarding as the long-term and selling, wi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23794322821696153515 |