The Effects of Generic and Brand Advertising on the Fresh Milk Market in Taiwan
碩士 === 真理大學 === 管理科學研究所 === 93 === Abstract：This paper considers the impacts of generic and brand advertising on market prices and quantities induced through demand effects. Not only considering a simple linear demand shift, we also consider the possibility that advertising leads to a nonlinear chan...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57066160266808832492 |