A Study of the Relationship among TV Home Shopping Consumer Viewing Behavior, Satisfaction and Repurchase Intention
碩士 === 真理大學 === 管理科學研究所 === 93 === The TV home shopping provides another way for customers purchase. This paper is to investigate the relationship among TV home shopping consumer viewing behavior, satisfaction and repurchase intention for members of Eastern Home Shopping (EHS) in year 2004. 2,562 ob...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2005
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23275447400954709638 |