The synergy of brand signal and promotion mix for new entry item
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 92 === The Product Life Cycle (PLC) of most merchandise in the market has been declining due to the speedily developed technology and competition within industries. Hence, companies must continuously develop new entry item to meet the changing preference of customers...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56466134710557730765 |