The Empirical Study of the Relationship between Consumption Motive and Consumption Behavior by Youngsters for the Cellular Phone

碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 92 === Since April 3, 1973 the world first " honeycomb mobile phone" (the cellular phone), the popular name "the handset", was born to start in the American Motorola company, 30 more years, the world has been experiencing a succession of comm...

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Bibliographic Details
Main Authors: Feng,Ching-Ying, 馮清瀛
Other Authors: Ting-Ko Chen
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/95726033237383339801