On Consumer Behavior of On-Line games in Taiwan

碩士 === 淡江大學 === 管理科學研究所 === 92 === The development of the on-line game industry have been growing rapidly in recent years, even the operating income of some on-line game companies is close to 200%, the major purpose of this study is to understand which on-line game products could become the most pre...

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Bibliographic Details
Main Authors: Kuang-Ting Lai, 賴光庭
Other Authors: Dr.Horng-Jinh Chang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/66912802087453611796