An Empirical Study on the Relationship Between Marketing Strategies and Marketing Performance in Taiwan LCD Industry

碩士 === 淡江大學 === 管理科學研究所 === 92 === In this research, we focus on the LCD industry of Taiwan as studying target. The purpose is to evaluate how the corporations in such dynamic environment to perform their business operation through the information and technical infrastructure efficiently....

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Bibliographic Details
Main Authors: Ding Chuan-Chih, 丁專枝
Other Authors: Horng-jinh Chang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/61374631868150476347