The effects of brand associated dimensions on consumer response.
碩士 === 淡江大學 === 管理科學研究所 === 92 === In recent years the brand management has become a famous doctrine, not only because the company may use a brand as a symbol to convey product information to the consumers, but also the practitioners even list brand value as an important item to weigh a corporate fi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/20756744775713869990 |