The Effects of Owner’s Relationship and Personality Traits on the Brand Community Events－A Case Study on Recreational Vehicle Community
碩士 === 淡江大學 === 國際貿易學系 === 92 === “Brand” has been an important status in marketing. It is not only the representative image of the product in the mind of consumers, but the core of business management. For brand image influences consumers’ life, it such a powerful marketing implement should not be...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23123290244551283471 |