Managing Relationship with Key Accounts From the View of Organizational Process--The Case of Bank Industry
碩士 === 淡江大學 === 國際貿易學系 === 92 === The concept of key accounts has been widely known and utilized in practice, especially in bank industry. In Taiwan, the growth rate of VIP is quite high. That’s why banks focus on this field and actively manage it. Berry（1983）indicated that how to keep good relation...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91361949957017530079 |