The Effect of Store Environment and Employee Displayed Emotions to Customer''s Emotional Reponses

碩士 === 淡江大學 === 國際貿易學系 === 92 === In a highly competitive market, service organizations will enhance and manage their store environment and employees (service providers) in order to create customer''s positive consumption experience. Department stores, which belong to service retail indust...

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Bibliographic Details
Main Authors: Kai-Wen Tzeng, 曾凱雯
Other Authors: Chin-Wen Huang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/49148254244183510917