A Study of Service Quality by Zone of Tolerance about Starbucks in Taichung city area
碩士 === 東海大學 === 食品科學系 === 92 === The main purpose of this research was applying “Zone of Tolerance” theory with “DINESERV” scales to evaluate service quality in Starbucks. By using the “Zone of Tolerance”, we could enrich the customers’ expectations and perceptions to multiple evaluations from tradi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65903481663141758694 |