The Effects of Supplier Market Orientation, Relational Trust, and Relationship Learning on Relationship Performance
碩士 === 東海大學 === 企業管理學系碩士班 === 92 === The issue that organization learning will improve performance has been discussed for over 30 years. In marketing literatures, market orientation is also an important theory from 1990s. In recent years, many scholars tried to integrate these two theories and found...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08664808657108121535 |