An Empirical Study on the Relationship between Customer Satisfaction and Customer Loyalty--A Case of Book Chain Store VS. Traditional Bookstore
碩士 === 南台科技大學 === 國際企業系 === 92 === The consuming style changes from the product leading to the customer leading because the economic and the national income grow rapidly. The competition of businesses became more and more violent and the character of products became more and more similar, so that, i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04098465554674996051 |