The Effects of the Sense of Commercial Virtual Community on Web site’s Loyalty：The Mediating Role of Customer-Company Identification
碩士 === 南台科技大學 === 企業管理系 === 92 === Internet is a not only passive recipient of consumption information, but also active creators. Relationships between marketer and customer manifest not simply as buy and sell bimodal but as multidimensional potentialities value of communication. The more online com...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/85986692918585876461 |