The study of airline corporate image and customer loyalty
碩士 === 世新大學 === 觀光學系 === 92 === Abstract An increasing number of enterprises now try to create attractive power by building corporate image, in hope that the image can attract more consumers. The creation and improvement of corporate image require understanding of the image factors that a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98101135725204301340 |