A Study of the Relationship among Visitors’ Characteristics, Recreation-Activity Preference and Satisfaction at Lion’s Head Mountain Scenic Area

碩士 === 世新大學 === 觀光學系 === 92 === With the activity-oriented concept of marketing, the managing departments of the Lion’s Head Mountain Scenic Area actively organize and hold kinds of tourist activities recently, expecting to satisfy the needs of visitors and raise the tourist satisfaction. According...

Full description

Bibliographic Details
Main Authors: Jang-Ye Wang, 王貞怡
Other Authors: Professor Chr-Ji Chen
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/65376274582260123406