Marketing Research on the Upper Class Market in the Travel Industry

碩士 === 世新大學 === 觀光學系 === 92 === Single travel product wont’ be able to satisfy diversified demands of the tourists given with the highly competitive context. In the creation and development of travel products, the upper class market in the pyramid of clientele often play the role of leading the tre...

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Bibliographic Details
Main Authors: Pao-Liang Wu, 吳伯良
Other Authors: Prof. Chia-Yu Chen, D.B.A.
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/37622939194486080459