Constructing the Insurance Differential Marketing Model with Data Mining Technology

碩士 === 世新大學 === 資訊管理學系 === 92 === The open insurance market and the established financial holding company make insurance market keen competition. To reap more profits, companies have to make more valuable marketing strategies. Before designing the strategies, companies have to understand their custo...

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Bibliographic Details
Main Author: 張家鳳
Other Authors: 郭明煌
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/36524387995446716208