A Study on The Advertising Effects of Cartoon Celebrities
碩士 === 世新大學 === 傳播研究所 === 92 === Abstract The cartoon celebrity endorser is one type of a brand image that projects the product characteristics to their virtual personalities, which carries metaphorical or abstract meanings. Children spend a lot of time watching TV in their early years, b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44234773066123466931 |