銀行以委外方式行銷消費性貸款時，消費者的決策因素探討
碩士 === 東吳大學 === 國際貿易學系 === 92 === Consumers'' decision making always has an impact on the marketing strategies of banks. Domestic consumers used to communicate directly with banks instead of dealing with the third party. When the channels become more diverse, some variables may emerge and...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62180964170832713866 |