The impact of selling techniques in infomercial on communication effect : moderating effect of product classification and spokesperson''s pattern
碩士 === 東吳大學 === 國際貿易學系 === 92 === Infomercial is different from traditional TV commercial in many ways and considered to show much better techniques communication effect. From past researches the selling techniques of infomercial made audience all kinds of responses. Therefore selling techniques in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78003527994779195384 |